Beware of the Hype

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From their site:

HYPE (n.)

Influenced by decadence, popular culture, and independence, Hype Industries celebrates the good life while rolling the dice in life and exploiting the insatiable thirst for excess.

1. Something deliberately mislead

ing; a deception

2. Excessive publicity and the ensuing commotion

3. An advertising or promtoional ploy

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